Why Internal Linking is a Critical Factor in SEO?

If you rely on content marketing to keep your website growing and ranking, you know you need to create high-quality, well-written posts to keep Google happy.

And as competition increases, the chances of ranking at the top of Google's SERPs decrease. Good content alone is not enough. This is why you need backlinks.


You also need to develop a good internal connectivity strategy. This helps search engines understand the structure of your website and which pages are important to you.


Here is a summary of the benefits that internal links offer for SEO:

Benefits of SEO - Explained

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User Experience – Internal links help your visitors navigate your content.


Link Juice Distribution – If you are successful in getting links from other websites, internal links will help you distribute Link Juice to your important pages.


Site Time – Adding relevant internal links to your content increases the likelihood that users will find other related content, thus increasing session length.


Page Views – Because relevant links encourage your visitors to continue their visit, this automatically increases the number of page views per session.


Crawling and Indexing – A good internal linking profile helps Googlebot and search engines better understand your site architecture and discover new pages.


Long Tail Keywords – Using keyword rich text to tag with synonyms and phrases increases the number of keywords your site ranks for.


Ranking – Due to the above benefits, your overall ranking will improve if you commit to optimizing internal links


There are many best digital marketing company in Delhi are present who guide you about all ranking factors.

How are internal relationships built?

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There are basically two types of internal links: navigation links and contextual links.


Navigation links are the main navigation structure of a site and are found in the main menu, sidebar, and footer of the site.


Most of the time you will find the same structure of navigation links on the site. They are mainly used to help users navigate to category pages or company information pages.


Contextual links (or editorial links) are links embedded in the text of the page. These links are very useful for SEO as they help circulate PageRank between your pages.


Using semantically relevant phrases around the links will give the landing page a better SEO boost.

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